You're outspending Lendo ,
and running 8× fewer ads to do it.
Anas, here's where Sambla's Google Ads budget is quietly leaking, and what Lendo is doing differently on the exact terms your customers search.
Your paid program is serious.
Sambla is already a major paid player in the Nordic loan market. On every headline metric, this is a mature, well-funded program, not a challenger brand fighting for scraps.
This isn't a spend problem. It's a coverage-and-creative problem.
The gap is creative and keyword coverage.
Sambla and Lendo spend nearly the same and pull nearly the same paid traffic. Under the hood, one program is testing constantly. The other isn't.
Same budget. Similar traffic. But Lendo runs roughly 8× the creative and covers 2× the keywords. You're paying premium CPCs on a fraction of the testing, which means higher costs and lower conversion on terms like "compare loan offers" and "refinance loan offers".
The Swedish loan auction is crowded.
And it's not just Lendo. Every major lender is bidding on the same high-intent terms your customers use.
Six competitors spending six figures a month on your keywords, the ones with the sharpest, most-tested creative win the click.
What Lendo is actually running.
Three live examples pulled from the Google Ads Transparency Center , Lendo's Swedish loan-comparison ads, each a different angle, offer, and sitelink structure.
- Three distinct product angles in a single week, personal loans, car loans, mortgage refi.
- Aggressive use of sitelink extensions (Jämför lån, Ansök om Privatlån, Blancolån), more real estate on the SERP.
- Trust reinforcement baked into the ad: 4.8★ (499 reviews), "Sveriges största", "Bud från upp till 40 långivare".
- Headlines are outcome-led ("Get an offer within 1 min", "Endast 2 minuter"), not brand-led.
Lendo cycles through ~500 distinct creatives , testing angles, offers, and formats continuously. Sambla is running 61.
That difference compounds every single day in the auction: better CTRs, better Quality Scores, cheaper clicks, more conversions , all from the same media budget.
30 minutes. Your live account. A clear plan to lift ROAS.
No slide-deck pitch. You give us view-only access to your Google Ads, and we walk it with you, pointing at real campaigns, real keywords, real creative, and show you exactly where we'd move budget to lift ROAS.
Google Ads (and LinkedIn Ads if relevant), read-only. Nothing changes in your account. Takes 2 minutes.
Screen-share, 30 minutes. We open your campaigns, ad groups and creatives alongside the competitive data in this report.
Where the wasted spend is, the keyword gaps vs Lendo, the creative angles you're not testing, and the sequence we'd tackle them in, yours to keep, execute in-house or with us.
What this looks like in practice
"We enjoy a productive partnership with Prime Marketing. We started with LinkedIn Ads and later moved our Google Ads to them as well. Since then we've seen clear improvements in our results."
"Prime built the ABM and LinkedIn layer that actually moved machines. The lead quality and the sales conversations shifted almost immediately."
"A stable, predictable lead flow every single month. Prime treats our paid channels like a growth engine, not a media buy."
30-minute working session with Papillon. View-only. Actionable.
Want the full picture, Anas?
This report uses only public data. Give us 30 minutes and viewer access, and we'll show you exactly where the budget's going and how to close the gap on Lendo, backed by our 90-Day Paid Pipeline Sprint guarantee.